Jen Newmeyer is a digital fundraising strategist specializing in integrated campaigns and online engagement. Through her groundbreaking work and creative approaches during her 15+ year tenure, she's raised over $10 million in online revenue for nonprofit organizations. She is the author of "The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics" and provides workshops and sessions on topics such as the growth funnel, ambassador programs, tactics related to acquisition, retention, and segmentation, as well as helping nonprofit professional launch comprehensive efforts in resistant environments. She is the founder of CharityJen, providing support and resources to nonprofits, and host of CharityChats, a meetup group aimed at helping professionals solve their most pressing problems. Jen is the Director of Digital Membership at WHYY and serves on the board of the Association of Fundraising Professionals - Greater Philadelphia Chapter. Learn more at www.charityjen.com.