As a fundraising professional, it’s easy to get caught up in the day-to-day work of planning campaigns, building relationships with supporters, and making donation requests. Focusing on all these moving parts may sometimes leave you wondering, “Is our fundraising work truly making a difference to our beneficiaries?”
In other words, you may wonder if your efforts, (or, more broadly, your organization’s programs or services) are having a positive impact on those you serve. To answer that question, you need to engage in carefu l impact m easurement .
To help you get started, let’s tackle a few frequently asked questions about impact ...